While Android and iPhone devices are enjoying favorable market dominance, Microsoft continues to struggle with dwindling market share in an era of mobile eruption. Now the software company is making ambitious inroads into overtaking Android devices with its Windows 10 operating system.
It seems Microsoft has been convinced that the way to beat Android is to join it, and so it has managed to please Xiaomi to install Windows 10 in Mi 4 devices that run the Android OS. Well, at the very least it is an optional installation, meaning Microsoft will work with individual Mi 4 users to accomplish its goal.
In a way, Microsoft’s decision to introduce Windows 10 to Android users is a confirmation of the poor market performance of its own devices, from low- to mid-range gadgets that have attracted a scanty portion of the mobile market. Perhaps this time, it will make a dent in Android’s market share, given Xiaomi’s impressively growing user base. The Chinese phone maker has been making headlines lately for its expansion in the mobile tech landscape, inching even close to huge rivals on a global scale.
Partnering with Xiaomi will provide Microsoft a lucrative opportunity to invade Android’s turf, particularly in China, which represents a considerable portion of that market.
